Data Driven ROI
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Acquisition
Whole Foods Hosts Budget Recipe Contest
(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge
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Acquisition
McDonald’s Hypes Monopoly Game with Early Push
McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes
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Acquisition
Thrifty Runs 50th Anniversary Gas Card Sweeps
Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary.
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Acquisition
Upper Deck Issues VP Candidate Parody Cards
Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions
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Data Driven ROI
The Goal: Serving Fans
Let’s paint a picture of the best possible hockey fan, at least as far as the National Hockey League’s direct marketing department is concerned. This
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Data Driven ROI
The Big Easy
Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that
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Acquisition
Hostess to Visit Sweeps Contestants Homes on Halloween Night
In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner
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Acquisition
Chex Pushes Party Mix with Videos, Sweeps
General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes
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Acquisition
KFC Teams with Activision for ‘Guitar Hero’ Sweeps
KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos
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Acquisition
Doritos Offers $1 Million for Homemade Super Bowl Ad
Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort