Data Driven ROI
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Acquisition
Kellogg Pushes Super Bowl Contest
Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.
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Data Driven ROI
How to Boost Your CRM End-User Adoption Rates
Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.
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Acquisition
MillerCoors Contests Lets Consumers Create Bobbleheads
For those who’ve always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors’ Icehouse beer
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Data Driven ROI
The Incredible Shrinking Database: Direct’s annual CRM/Database Survey
The money isn’t there anymore.That’s the overwhelming message from Direct’s annual database practices survey.DMers are spending less, on everything from
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Acquisition
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling
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Acquisition
K-C Looks for Grossest Grill in America
For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.
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Acquisition
Johnny Rockets Offers “Rock the Slopes” Wii Sweeps
Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes.
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Acquisition
Doublemint, NBA Team Up to Fight Child Abuse
Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.
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Acquisition
Burger King Tempts Gift Card Buyers with Wii
Burger King Corp. is offering customers an incentive to buy its gift cards: a sweeps for a chance to a Wii.
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Acquisition
Energizer Pushes Power Play in NHL Sponsorship
Energizer plans a power play-themed Stanley Cup sweepstakes as part of its new sponsorship as official battery of the National Hockey League and its players association in Canada.