Profiles & Campaigns
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Acquisition
Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
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Profiles & Campaigns
Coke & Pepsi Call Truce for Veteran’s Day
In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans.
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Acquisition
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
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Engage & Convert
How Stoli Survived the “Dump Stoli” Crisis
Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
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Acquisition
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
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Acquisition
NY Lottery Campaign Pokes Fun at the Ultra-Rich
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
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Acquisition
McDonald’s Tests NFL Loyalties
McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
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Acquisition
Genius Ideas in Destination Marketing
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here’s some fun examples to steal ideas from.
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MarTech
5 Tips for Smoother Marketing Tech Implementations
Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.
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Acquisition
3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.