Profiles & Campaigns
-
Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
-
Engagement
Coke on the Power of Crowdsourcing
Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.
-
Acquisition
Neiman Marcus Christmas Book Items on Public Display
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.
-
Acquisition
Tips to Use Education as a Marketing Tool
Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.
-
Acquisition
Lowes Targets NY Millennials on all Screens & Windows
Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.
-
Acquisition
12 Top Brand Moments from 2015
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.
-
Acquisition
Corona’s Holiday Beach Spot Breaks Records
Corona’s “O’ Tannenpalm” holiday beach spot has been running for 25 years. Here’s the story behind it, including interviews with the spot’s creator.
-
Acquisition
Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
-
Acquisition
Oreo Lets People Customize Packaging to Bolster E-Commerce
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here’s a take on that campaign as well as a look back.
-
Acquisition
Chinese Attach Models to Buses for Marketing Stunts
It’s wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.