Profiles & Campaigns
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Acquisition
Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner
The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors. Its fans really came through and voting is now underway.
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Acquisition
Barbie’s Journey from Free Fall to Sales Growth: CMO Juliana Chugg
Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.
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Acquisition
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
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Acquisition
Mike’s Pop-Up Shops Offer HARDER Barrel Lemonade Tattoos
Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.
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Acquisition
Avon #BeautyBoss Campaign Targets Millennials
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
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Acquisition
Three Ways to Win the Social Media Content Game
To make a successful piece of social media content you need to accomplish just three simple, interrelated objectives.
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Acquisition
Why the “Most Interesting Man in the World” was Sent to Mars
Dos Equis introduced a new, younger “Most Interesting Man in the World” who will be more adventurous to engage Millennials.
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Acquisition
Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
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Acquisition
Avocados from Mexico Campaigns to Join Kids for Breakfast
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
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Acquisition
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”