Profiles & Campaigns
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Acquisition
20 Visionary Marketing Campaigns
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.
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Profiles & Campaigns
4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
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Acquisition
Jolly Green Giant Emerges from Retirement with a $30 Million Budget
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
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Acquisition
Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.
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Acquisition
Bud Light “Strike Gold” Sweepstakes Offers Super Bowl Tickets for Life
Some 37,000 gold cans are packed inside 18-, 24- and 30-ounce packs of Bud Light with messaging and details about how to win Super Bowl tickets for life.
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Acquisition
Have You Seen a Jeep Wearing a Mustache?
During Movember, men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
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Acquisition
Lessons Learned: 8 Slogans that Bombed
Marketing slogans can quickly identify a product or company and have helped create great brands, but it doesn’t always work out that way.
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Data & Analytics
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
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Acquisition
Chicken of the Sea Puts Gamification in Play to Sell EZ-Open Cans
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
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Acquisition
Starbucks Drops its Maligned Holiday Red Cups in Favor of Customer Creations
More than 1,200 individual submissions came in to design Starbucks’ Holiday Red Cups. The designs were crowdsourced from customers on Instagram.