Profiles & Campaigns
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Demand Gen
Avnet Branding Campaign Spotlights Creative Journey
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
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Acquisition
It’s Gonna Be a “Damn Good Time” Mountain Dew Says
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.
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Acquisition
Unilever VP Piyush Jain Talks AXE, Hair and Influencers
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
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Data Driven ROI
Hot Demographics: Who You Need to Target in 2017
Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.
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MarTech
Trucking Firm Celadon Speeds Ahead With Agile Marketing
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here’s how.
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Acquisition
Tiger Beer Murals Made from Air Pollution
Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.
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Acquisition
The Muslim Marketing Movement Marches Forward
Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.
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Profiles & Campaigns
Target Redesigns Retail for Wanderers and Quick Shoppers
Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.
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Acquisition
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
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Facts & Figures
Marketers’ Most Wanted: Moms
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.