Profiles & Campaigns
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Profiles & Campaigns
Video Helps HCSS Improve Sales Cycle
A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.
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Social
Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients
Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
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Acquisition
Toyota’s New Retail Concept Offers Coffee and Car Rentals
The Drive to Go by Toyota concept is a mix of fast food, coffee shop, rental cars and a
not-so-subliminal message to—when you’re ready—buy a Toyota. -
Acquisition
Saints Pass 300 Yards and Someone Wins a Carnival Cruise
A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and
funds for a cause close to the heart of Super Bowl champ Drew Brees. -
Acquisition
Want a Ride in a 1936 Riley Kestrel? Budweiser says YES!
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in
vintage cars in New York City to celebrate the repeal of prohibition. -
Profiles & Campaigns
AI Helps JP Morgan Chase Boost Customer Engagement
AI Helps JP Morgan Chase Boost Customer Engagement
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Profiles & Campaigns
Staples’ Martech Roadmap
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
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Acquisition
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new
talent from across the globe to create their own inspirations. -
Acquisition
Contact Center Turns Into Revenue Center for SAS
Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center
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Data & Analytics
What Your Customer Lifecycle Should Have in Common with the Four Seasons
Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.