Profiles & Campaigns
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Acquisition
4 Pitfalls When Capitalizing on Nostalgia Marketing
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
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Acquisition
Your Holiday Reading: Top 12 B2C Articles from November
It’s a busy time of year, so we have collected the top articles for you to catch up on.
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MarTech
GE Digital Stays on Top of Martech Trends
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
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Acquisition
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
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Acquisition
Take a Spin through the Year’s Best Auto Activations
Take a spin with Event Marketer through the best of the year’s auto activations—
Acura, Cadillac, Lincoln, Ford, Honda and others. -
Digital
Moët Uncorks Decidedly Modern Holiday Campaigns
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.
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Social
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.
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Acquisition
The CoverGirl Rebrand has Been a Long-Time Coming
The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.
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Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Acquisition
A Cruise Line Sets Sail with Unique Email Personalizations
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment.