Pop-Ups
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B-to-C Events
The Brief: ’80s Brats and Mega-rich Superfans
This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.
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B-to-C Events
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each […]
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B-to-C Events
How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products
It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and […]
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B-to-C Events
The Brief: Screaming Booths and Underwater Vending Machines
This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.
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B-to-C Events
Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More
The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.
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B-to-B Events
The Brief: Vampire Ballerinas and Iconic Sleepovers
This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.
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B-to-C Events
The Brief: AI Instruments and the Impossible Ranch
This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.
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B-to-C Events
The Brief: ‘Tortured’ Swifties and Hot Ones Live
This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves and Hot Ones live.
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B-to-C Events
The Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.
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B-to-C Events
CCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.
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