Mobile

• Engagement

  Live from RoadShow Hollywood: Ringtones Dip, Mobile Music Soars

  Mobile music is on pace to break new ground in the music industry and is giving marketers a variety of options to reach younger consumers. The trend was one of several highlighted yesterday at RoadShow Hollywood’s Music Day.

• Digital

  Gen Y Phones It In

  A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

• Mobile

  Blogmobile Hits New York Streets

  Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …

• Engagement

  Subway Taps Mobile Coupons

  Select Subway restaurants are using a new tool to reach consumers with discount coupons and menu specials— cell phones. This week, Buffalo, NY-area consumers can sign up for the Mobile Alerts Club at any one of the 12 Buffalo restaurants or by sending a …

• Mobile

  Virgin Mobile Taps Alcone for Launch

  Virgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns.

• Engagement

  Cingular Dangles Mobile Coupons for Customers

  Cingular Wireless is offering customers a new service: electronic coupons and discounts.

• Mobile

  Crest Goes Mobile to Reach Gen Y in Social Settings

  Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.