Mobile
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Engagement
One Rotten QR Code Can Spoil the Whole Bunch
It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …
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Mobile
Motherhood Sends Moms to Smartphones: Study
More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child
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Mobile
Chicago Bulls Score with On-Demand SMS Game Updates
As many guys will admit, getting game score updates pushed to a smartphone is one of the main reasons for owning the device. By downloading an app such as
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Data & Analytics
Smartphone App lets Valpak Put Coupons on Your Real-time Street
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps
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Mobile
Use GPS to Personalize the Mobile Experience
There are a number of questions CEOs should ask themselves prior to launching any mobile program: “How are people actually going to interact with my company/products/brand on their phones or tablets?” “What features should I prioritize (and which ones should I ditch)?” “Should I go with an app, a mobile-optimized site, or both?” But of all these questions, one that skips to the front of the line is, “How can I do cool stuff with GPS to attract customers who are nearby?” And then, “But what if I’m not a brick and mortar store—can I still benefit from GPS?”
With easy-to-integrate GPS functionality and built-in cameras on most mobile devices, there’s no reason for marketers not to make use of this functionality. But how should they do it? And who should do it?
Marketers in almost any industry can use location-based tie-ins to boost their mobile traction.
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Digital
Annual Interactive Marketing Survey: More Tools, More Tryouts
This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention
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Email
Rebuilding The Shack: Radio Shack Remodels its Brand Without Tearing Down its Legacy
Can a 90-year-old brand with a name that evokes both your great-grandfather’s mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so
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Engagement
Smartphones Get Heavy Use during Shopping: Study
More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey
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Mobile
Dismiss Mobile Search & You’ll Lose Big
I am not going to bury the lead: Marketers that dismiss or ignore mobile search will regret it later. While we’ve heard year after year that
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Mobile
Amex Launches Cardmember Deals via Foursquare Check-ins
American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so