Mobile
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Data & Analytics
How Text Messaging Can Drive App Engagement and Revenues
(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]
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Data & Analytics
Six Steps to Improving Mobile User Behavior
A common mistake many companies still make is to reapply their traditional online strategy to mobile.
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Data & Analytics
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause.
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Digital
The Future of Smart Content for Marketing
GPS has come a long way since it was first introduced as American military technology in 1973.
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Mobile
How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy
A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.
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Mobile
For PPC Ads, No. 1 Isn’t Always the Best Position
Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.
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Data & Analytics
Data Reveals Businesses Investing in Tablets
Businesses are increasingly investing in tablets for employees instead of replacing existing…
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Digital
Drive Conversions by Making Interactions More Relevant
To be relevant, brands need to add dimensions of time and context to their customer interactions.
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Data & Analytics
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
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Engagement
7-Eleven Turns App Development Over to Customers
7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.