Mobile
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Mobile
How to Improve Your Social Media Marketing With 3 Mobile Tools
It’s imperative that marketers find ways to “mobilize” their social strategies. These three tools may help.
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Mobile
What You Need: RFP Marketing Tech Checklist
By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.
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Mobile
Smartphones Drive More Mobile Commerce Spending Than Tablets
Mobile commerce spending is WAY up. Comscore gives us the details.
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Data & Analytics
Special Report – Mobile Event Tech
Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
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Data & Analytics
Geo-fencing for Event Marketers
With virtually every phone now equipped with a GPS, and users comfortable sharing their location, here’s two innovative ways to use geo-fences at events.
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Data & Analytics
New Mobile Website Helps Deb Shops Improve Search Experience
A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.
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Data & Analytics
Engaging Audiences With Customer Experience Apps
A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.
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Acquisition
Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
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Data & Analytics
Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
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Mobile
M-tailing Revolutionizing Shopping in China: Study
Marketers who embrace m-tailing as a primary marketing platform in China could potentially double or triple their sales in the short term: Draftfcb China