Mobile
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Acquisition
Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
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Acquisition
Marketing Tech Investments to Watch in 2014
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
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Acquisition
Keen Reaches Wide Audience With Hybrid Marketing Strategy
Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.
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Data & Analytics
Cutting-Edge Location-Based Marketing Tools for 2014: Infographic
This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.
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Data & Analytics
Mobile Consumer Data: Protecting Privacy While Creating Value
A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.
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Mobile
Get the Biggest Bang From Your Native Advertising Buck
Are brands really maximizing their investments in native advertising? Here’s 4 best practices.
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Data & Analytics
CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites
The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.
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Data & Analytics
Chief Marketer Asks…What Are Your 2014 Goals?
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
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Mobile
Mobile Devices Turn Turkey Day to Shopping Day
On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.
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Data & Analytics
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.