Mobile
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Mobile
Mobile App Users Consume Majority of Digital Media
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
App Users
This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.
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Data & Analytics
Three Trends for Gaining a Competitive Edge
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
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Mobile
Going Mobile: 5 Tips for Creating a Responsive Website
If you’re looking to create a responsive website, here are five pieces of advice to get you started.
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Data & Analytics
Is Location a Vital Data Point in Mobile Targeting?
Should location really be at the center of your mobile targeting and media delivery strategy?
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Data & Analytics
Winning Mobile and Social Campaigns that Connect with Consumers
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
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Data & Analytics
4 Tips for Multi-Device Measurement
Here’s four tips for making the most out of measurement in a multi-device world.
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Mobile
Smithfield Steers New App at NASCAR Fans
Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.
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Data & Analytics
Three Tips to Enable a More Effective Mobile Salesforce
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.
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Digital
Honda Markets its Fit to Gen Y
Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
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Data & Analytics
IOS 8 Offers New Ways to Interact With App Users
Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.