Mobile
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Data & Analytics
Three Ways Big Data Will Change Marketing Offers in 2015
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.
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Digital
Mobile Holiday Sales Up Over 25%: IBM
Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.
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Mobile
Three Ways to Improve Your 2015 Mobile Strategy
Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?
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Digital
Mobile Fuels Cyber Weekend
Consumers turned to mobile devices more than ever before on the year’s biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.
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Mobile
2015 Mobile Trends to Watch
Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.
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Mobile
Bollman Hat Co. & Cloud-Based Optimization
Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.
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Mobile
Target’s New Mobile App Maps Stores
Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.
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Data Driven ROI
From Mobile Apps to Mobile Engagement in Three Steps
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
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Mobile
Boosting Push Messaging Potential with Segmentation
If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.
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Digital
Get Ready for the Shift to Contextual Marketing
While marketers may still track spend across channels, the shift toward contextual marketing is real.