Mobile
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Acquisition
4 Ways Pokémon Go Masters Viral Loop Marketing
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
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Acquisition
Childish or Relatable? Emojis Run the Gamut in Brand Marketing
Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?
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Acquisition
Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
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Acquisition
Mobile Trends for the 2016 Summer Olympics: Infographic
Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.
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Acquisition
A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.
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Acquisition
8 Omni-Channel Marketing Pitfalls to Avoid
While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.
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Acquisition
At KFC, Charge Your Phone While You Eat
In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Mobile
3 Steps to Choosing the Right Mobile Sales App
Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.
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Acquisition
How to Improve Your Mobile Marketing Campaigns
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.