Mobile
-
Mobile
Motricity to Acquire Infospace’s Mobile Services Biz
Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction.
-
Mobile
Mobile Branding Still Challenged on Path to Robust Growth: Report
Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.
-
Mobile
Agilent Unveils Technology for Tracking Mobile Networks
Agilent Technologies Inc. has introduced new technology for monitoring transaction data on mobile broadband networks. It’s designed for capturing, warehousing and reporting data.
-
Mobile
Israeli Firms to Target Personalized Ads to Mobile Devices
Mobile search-engine advertising technology is being introduced in Israel. Two firms Media Layers and Unisurf have formed a partnership to distribute personalized advertising to all subscribers of mobile technology in Israel.
-
Mobile
DoubleClick Starts New Mobile Advertising Services
DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.
-
Mobile
Nokia Acquires Enpocket to Expand Mobile Advertising
Nokia, a Finnish manufacturer of cell phones and other mobile devices, has reached an agreement to acquire Boston-based Enpocket, a mobile advertising services firm.
-
Mobile
Kelsey Group Projects Boom in Mobile Search Advertising
Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group.
-
Mobile
Publicis Buys Mobile Marketing Agency Phonevalley
Publicis Groupe has bought Phonevalley, a Paris-based mobile marketing agency for an undisclosed sum.
-
Mobile
Satellite Security To Acquire Advanced Interactive Mobile Marketing System
Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).
-
Mobile
College Students More Likely to Accept Mobile Ads: Study
More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.