Mobile
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Acquisition
4 Ways to Use Mobile to Optimize Back-to-School Shoppers
Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.
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Events
5 Lessons Learned at B2B LeadsCon
The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.
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Acquisition
What you Need to Know about Pay Your Selfie?
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
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Acquisition
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
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Engagement
What Went Wrong in the Mobile App Love Affair
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
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Acquisition
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
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Acquisition
Why Brand Name Recognition Isn’t Worth Much on Mobile
As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]
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Acquisition
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
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Acquisition
A Framework, based on Pokémon Go, to Catch ’em All
Here’s a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
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MarTech
Creating Mobile Apps That Meet Customer Expectations
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.