Mobile
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Mobile
Mobile Phone Operators Seek Global Standards for Ads
The GSM Association (GSMA) international trade association for mobile phone operators is conducting a study in the United Kingdom in a quest to establish common measurement standards for mobile advertising worldwide.
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Mobile
Pizza Hut Launches Mobile Campaign in Hong Kong
Pizza Hut has launched a mobile marketing campaign in Hong Kong offering coupons that can be downloaded to cell phones.
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Mobile
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.
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Mobile
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
(PromoXtra) In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3.
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Mobile
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3.
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Mobile
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.
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Mobile
Wine Enthusiast Generates Mobile Response With Print Ads
Direct Newsline—The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.
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Mobile
Wine Enthusiast Generates Mobile Response With Print Ads
The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.
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Mobile
MTV Launches Mobile Social Network
Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.
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Mobile
NBC Universal Hires SinglePoint for Mobile Marketing
NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives.