Mobile
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Mobile
U.S. Mobile Internet at Critical Mass: Nielsen Mobile
A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.
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Mobile
Bluetooth-WiFi Messaging Tested at Daytona 400
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities.
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Mobile
Mobile Maker LG Looking for a Few Good Thumbs
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country.
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Mobile
More Users Buying via Cell Phones: Nielsen Mobile
More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said
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Mobile
Mobile Radio Promo Taps Teen Spirit
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.
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Mobile
NBC Makes ‘Law & Order’ a Mobile Game
Fans of NBC’s enduring “Law & Order” series can now assume all the principal roles in the crime drama, investigating, solving and prosecuting a murder case on their mobile phones.
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Mobile
Worldwide Mobile Phone Market Grows 14.3% : IDC
Do you think there’s a lot of mobile phone marketing going on now? Wait until you see the near future.
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Mobile
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day.
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Mobile
Mobile Users Seeing, Acting on More Ads: Nielsen
Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users
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Mobile
Latin-Pak Moves Into Mobile Marketing
Latin-Pak has introduced a mobile marketing program for targeting Hispanic consumers.