Mobile
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Acquisition
5 Key Marketing Trends for 2017
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
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MarTech
3 Steps to Engage Mobile App Users
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
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Acquisition
3 Elements When Considering Brand-based Gamification Marketing
This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.
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Acquisition
3 Tips to Convert One-Day Sale Shoppers to Long-Term Customers
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
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Acquisition
Mobile Advertising 101: Ad Types, Performance, Measurement
Here’s everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
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Acquisition
Almost Half of Millennials Are Blocking Ads: Survey
It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.
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Acquisition
GE, Adobe Share Wisdom of Snapchat Strategies
Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.
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Mobile
Free Coffee if You Keep Your Hands on the Wheel
Toyota’s Driving Barista was developed to prevent even more people from being killed in cell-phone related car accidents in Japan’s Aichi Prefecture.
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Acquisition
Gatorade, GE, NBC: What Marketers Need to Know About Gen Z
Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans
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MarTech
Goodbye Marketing Funnel, Hello Mobile Engagement Loop
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.