Mobile
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Acquisition
Need a Cup of Dunkin’ Coffee? Order Ahead with Waze
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.
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MarTech
Mobile Forward Design: The Next Step After Responsive Design
Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.
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Acquisition
Shell Pivots from TV to Social Responsibility Storytelling
Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.
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MarTech
How Wish.com Goes Global in Mobile
Connecting on a global level in mobile means having empathy for your international users’ needs.
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Acquisition
King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
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Acquisition
Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
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Acquisition
Beware the Legal Traps Hiding in Freemium Games
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.
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Digital
Why It’s Critical for Marketers to Embrace Voice in 2017
More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call.
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Acquisition
14 Brands Show Us How to Use Instagram
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.
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Acquisition
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.