Mobile Archives - Page 14 of 21

Travelocity CMO Joins Skyfire As CEO

Jeffrey Glueck, the former chief marketing officer for Travelocity, has joined Skyfire as CEO.

AT&T Rolls Host of Multi-platform Sports Campaigns

Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events

Mobile

Heineken Brings Summer “Blok Party” to Retailers

Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes

Mobile

TracyLocke Debuts Integrated Program for Schlage

TracyLocke has launched an integrated marketing campaign for the Schlage Link System, a product that uses wireless technology to allow consumers to monitor door locks and provide access remotely from any computer or mobile phone device with Internet access

Mobile

Victoria’s Secret Reaches for Mobile Shoppers

Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site

Mobile

ExactTarget Unveils iPhone Application

E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones

Mobile

More Users Recall Mobile Ads—Especially on the iPhone

The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008

Mobile