Mobile
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Digital
Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands
Experienced brand marketers are increasingly deploying messaging apps and
chatbots to meet their conversational marketing needs -
Acquisition
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it
found a way to tie in to the Big Game. -
Acquisition
Avocados from Mexico Whips Up Clickable Emojis for Super Bowl
The marketing arm for growers and importers is building on the
successes it has found sponsoring Super Bowls. -
Acquisition
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
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Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Acquisition
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
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Digital
Moët Uncorks Decidedly Modern Holiday Campaigns
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.
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Digital
25 Ways to Communicate With Customers at Christmas
By focusing on improving the way people interact with your website, you’ll be able to
deliver a better user experience, increase website traffic and grow your business. -
Digital
Improving SEO: How to Set Up a Diverse Link Profile
Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.
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Acquisition
Ally Bank Flys a Drone in a Mall and the CMO Weighs In
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked.