Media Relations
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Media Relations
The Value of Pitching to Trade Publications
As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.
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Branding/Marketing
PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways
This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press.
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Media Relations
Four Enchanting Ways To Get Lucky When Pitching Media
PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.
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Crisis Management
PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.
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Media Relations
Media Placement in 2024 Requires a Diligent and Patient Strategy
Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.
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Media Relations
An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.
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Media Relations
How to Stay Focused During This Period of Tech Media Disruption
The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.
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