Media Relations
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Media Relations
Lessons From the Political Campaign Trail for All PR Pros
Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.
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Media Relations
The How and Why of Pitching a Story to LinkedIn News
There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.
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Branding/Marketing
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
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Branding/Marketing
The Media Relations Long Game
How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Media Relations
A New Method to Measure Media Relations for Business Growth
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.
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Media Relations
Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success
With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.
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Media Relations
Lessons from Bridgerton on Sharpening a Pitch
In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.
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Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
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Media Relations
Media Relations 101: Talking to Journalists at Events
One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.
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