Marketers Archives - Page 3 of 6

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]

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Ad Tech Companies Should Heed The FTC’s Warning About Hashing

A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their […]

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Why This Speaker Brand Is More Into Video For Marketing Than Audio

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s […]

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Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’ fastest-growing and most […]

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Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media

That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]

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The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]

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DoubleVerify Breaks The Moat And Storms The Social Castle

What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […]

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Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

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The FTC Orders Companies To Disclose Info On “Surveillance Pricing”

President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]

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Bacardi Takes A Sober And Serious Approach To Customer Data Collection

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative excellence. “We still buy TV, of course, mostly around live sports,” Mignoni told AdExchanger, “but digital is in everything we do; it’s the majority of our media […]

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