Loyalty Marketing
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Acquisition
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly
small details that can make a big difference in how a guest experiences your event. -
Acquisition
New Chipolte Rewards Program Debuts with $250,000 Giveaway
To make a splash, Chipolte is partnering with Venmo for the giveaway to post
surprise deposits directly into loyalty members’ accounts. -
Acquisition
Brands Put their Best Foot Forward for International Women’s Day
International Women’s Day brings brands out in force—Bud, Celebrity Cruises,
The Body Shop and many others—to celebrate women. -
Acquisition
KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats,
KFC comes out swinging once again from left-field with its marketing magic. -
Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Acquisition
4 Myths About Consumer Incentives
A new report reveals some surprising insight that debunks commonly
held beliefs regarding incentive-based marketing. -
Acquisition
Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans. -
Acquisition
A Revealing Campaign: Beauty Unaltered at CVS
Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all. -
Acquisition
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years. -
Acquisition
PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
to create state-of-the-art marketing wonders that drive sales and brand loyalty.