Loyalty Marketing
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Direct Marketing | Print
Will Amazon’s Dash Button Change CPG Marketing?
The Amazon Dash Button is revolutionary, but how much of an impact will it have? This article offers eight benefits CPGs can expect from the Dash Button.
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Acquisition
From Screens to Stores: Getting Millennials into Bricks-and-Mortar
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
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Engagement
Loyalty Programs Forecast: Sunny, But Clouds on the Horizon
U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.
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Acquisition
Target to Get More Personal with Customers
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
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Data & Analytics
The 4 Insights You Need From Your CRM Data
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
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Data & Analytics
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
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Data & Analytics
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
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Data & Analytics
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
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Acquisition
3 Campaigns that Got it Right
This author takes a look back at three spectacular campaigns and why they worked.
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Acquisition
Social Behaviors That Drive Brand Advocacy
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.