Loyalty Marketing
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Acquisition
Developing a Fail-Proof Content Promotion Plan
There are four key elements to consider when developing your content promotion plan.
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Acquisition
Food For Thought: Reimagining Marketing Food to Women
Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.
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Acquisition
5 Rules to Turn Customer Reviews into Your Greatest Asset
Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.
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Acquisition
The Psychology of Successfully Marketing to Millennials: Infographic
This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.
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Acquisition
Twitter Bloggers Offered Service to Monetize Branded Videos
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
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Acquisition
Marketing to the LGBTQ Community: How to Get it Right
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
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Acquisition
McDonald’s Puts Activity Trackers in Happy Meals
McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
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Acquisition
At KFC, Charge Your Phone While You Eat
In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
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Acquisition
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Acquisition
JetBlue’s Marty St. George on Why the Brand Isn’t Just a Fad
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.