Loyalty Marketing
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Acquisition
Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age,
fans of the brand are key to its content creation strategy. -
Acquisition
Marketer’s Misguided Disconnect with the LGBTQ Community
Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research. -
Acquisition
7-Eleven Adds 3 Million Loyalty Members with Points Giveaway
7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points. -
Acquisition
Five Misconceptions About Influencer Marketing
Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions. -
Acquisition
Speculation Abounds Over Return of Apple Rainbow Logo
Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for. -
Acquisition
Three Ways Brands Finding Purpose Are Also Finding Profit
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services. -
Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role -
Acquisition
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger. -
Acquisition
Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding.