Festivals & Fan Cons
-
B-to-C Events
The Brief: Casket Coolers and Candy Corn Suites
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.
From
-
B-to-C Events
Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content […]
From
-
B-to-C Events
Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City
Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest, Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, […]
From
-
B-to-C Events
The Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.
From
-
B-to-C Events
The Brief: Snack Squads and Life-size Doll Houses
This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses.
From
-
B-to-C Events
SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the […]
From
-
B-to-C Events
WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix
The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July […]
From
-
B-to-C Events
On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’
What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian […]
From
-
B-to-C Events
30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the […]
From
-
B-to-B Events
Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums
From
