Events
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Acquisition
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies
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Engagement
7-Eleven Kicks Off X-Men Origins Storewide Promo
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters
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Engagement
Coca-Cola Testing Interactive Vending Machines
The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.
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Engagement
Economize Those High-Cost Vehicle Tours
It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road
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Engagement
Walmart Spiffs Up Store Brands
At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.
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Engagement
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons
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Engagement
To Reach Shoppers, Offer Solutions
Shopper marketing can help improve sales in a tough economy. Here are a few examples
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Engagement
Ask the Customer What they Want
If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV
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Engagement
Events: Did You Know…Save By Repurposing Assets?
Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road
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Engagement
Retail: Did You Know…Coupon Redemption Channels Have Changed?
Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging