Events
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Engagement
How Brands Like Microsoft Use Parties to Build Brands
NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday
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Engagement
Dr Pepper Opens Starbar at Cowboy’s Stadium
Dr Pepper is one of a number of major brands that have opened up permanent experiences at the new Dallas Cowboys Stadium
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Engagement
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers
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Engagement
House Party Hires Former Jupiter Exec as VP Analytics
Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post
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Engagement
LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A
LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week
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Engagement
Sears Offers Discounts on Panasonic Tour
Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums
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Acquisition
Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest
A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship
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Engagement
KFC Offers Boaters Drive Thru Sampling
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters
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Engagement
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools
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Acquisition
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on