Events
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Engagement
Dole to Make First Appearance in Rose Parade
Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade
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Engagement
Soap.com Street Campaign Urges New Yorkers to “Schlep Less, Shop More”
New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world
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Engagement
SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo
Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product
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Engagement
How Simon Mall’s New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store
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Engagement
Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink
Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli
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Engagement
Sweeps Dos: Tips to Make Your Next Promotion a Winner
DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes
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Data & Analytics
Lessons From the Past: Ideas from 2010 Black History Month
Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last
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Engagement
Target Launches Customizable Version of Weekly Flier
Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2
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Engagement
Starbucks In-Store Web Channel Connects With Coffee Drinkers
When so many of your customers log onto the Web in-store, there’s a lot of logic in owning the connection. In a move expected when it lifted all fees
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Data & Analytics
10 Tips for Marketing to African Americans
Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American