Events
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Engagement
Marketing at Retail: Experts Talk Challenges
Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.
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Engagement
Dos Equis Taco Truck Makes Life “Interesting” for New Yorkers with Exotic Fare
If you ate a grasshopper, or cow tongue, veal brains or ostrich, you’d want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote
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Engagement
Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.
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Engagement
Schick Quattro Tour Evokes Shaving, Sans the Shower
The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.
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Engagement
New Research on Manufacturer and Retailer Rebate Programs
Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.
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Engagement
I Spy a Dog
Scholastic and its “I Spy” brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series.
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Engagement
One Rotten QR Code Can Spoil the Whole Bunch
It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …
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Engagement
Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
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Acquisition
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.
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Engagement
Two in Three Consumers Use Online Coupons: Survey
More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace