Events

• Data Driven ROI

  Beauty Marks

  One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

• Engagement

  Walmart Races to NASCAR Fans

  Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350

• Data Driven ROI

  Social Fits Chicos

  Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

• Engagement

  Tropicana Introduces New Flavors

  Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City’s Times Square.

• Data Driven ROI

  Family Dollar Invests in Mobile and Social

  The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.

• Engagement

  Case Study: “Give a Veteran a Piece of the (Miller) High Life”

  Miller High Life is in its second year running a summer promotion to convert competitive brand drinkers, have some fun with loyalists and improve the lives of veteran soldiers.

• Engagement

  Why Etail Marketing Requires New Key Performance Indicators

  It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

• Engagement

  Moving Closer to Muslims During Ramadan

  Saffron Road Foods launched one year ago at Whole Foods Market, a good location for a line of halal food products. The brand made its debut in August during the month of Ramadan, the holiest time period for Muslims and in the ensuring year its products proved successful items on store shelves. This month, as Ramandan is again underway Saffron Road is staging its first promotion co-produced at about 90% of Whole Foods markets nationwide.

• Engagement

  Ben & Jerry’s Mixes Sweets & Tweets

  At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.

• Acquisition

  Back in the Ring: WWE and 7-Eleven

  When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.