Events
-
Direct Marketing | Print
Kraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”
The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
-
Acquisition
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.
-
Acquisition
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”
-
Engagement
Sports Sponsorships Still Top Pick
The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.
-
Engagement
Facebook and CPG—Budgets, ROI and What’s Working: Study
A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.
-
Engagement
Behind the Scenes at the Miller “High Life” Promotion: Q&A
For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes.
-
Engagement
To Promote Health, Loyalty, Brands Go Back to School
Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.
-
Acquisition
Trends, Stats, Best Practices You Need to Know About Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.
-
Engagement
How to Effectively Execute a Sample Program
As marketing times change fast check out these new rules for conducting sampling programs.
-
Acquisition
Turning Chiliheads into Cheeseheads: Kraft
It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.