Events
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Engagement
Top 6 Holiday Retail & Consumer Trends
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.
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Engagement
Comcast Takes to the Streets—And Bostonians Aren’t Thrilled
Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.
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Engagement
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
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Engagement
American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.
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Engagement
Rescue Animals Marketed with IKEA Furniture
This opinion piece gives us the lowdown on an ingenious idea to market shelter dogs in furniture showrooms at IKEA stores in Singapore.
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Engagement
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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Engagement
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
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Engagement
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.
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Acquisition
FCB Chicago Takes Top Honors at 2014 PRO Awards Gala
The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.
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Engagement
Sephora Heads to Australia with a Smart Marketing Strategy
A self-service format is part of Sephora’s marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.