Events
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Acquisition
The Five Golden Rules of Experience Creation
Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?
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Acquisition
Avocados from Mexico Campaigns to Join Kids for Breakfast
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
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Acquisition
Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
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Acquisition
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
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Events
Creating a Plan for B2B Social Media
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.
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Acquisition
Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.
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Acquisition
PetSmart Pops-Up Doggy Ice Cream Social
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
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Acquisition
Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
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Acquisition
Kellogg Opens Cereal Bar in New York City
Kellogg is opening its first restaurant on Friday in NYC called Kellogg’s NYC.
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Acquisition
NFL + Cirque Du Soleil: Does it Make Sense?
The NFL Times Square experience is set to open in 2017. Cirque du Soleil will use its entertainment wizardry to stage the experience.