Events
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Acquisition
Wendy’s NCAA Partnership Kicks Off 3 Weeks of Madness
Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.
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Acquisition
King’s Hawaiian Shuns Agencies; Lifts Sales Big Time
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.
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Acquisition
Virgin Atlantic Rallies Seattle With Free Flight Contest
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
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Acquisition
Allstate Revamps “Worth Telling” Content Marketing Campaign
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
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Acquisition
The Mindset of Mouse Ears: How to Boost Event Engagement
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.
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Acquisition
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
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Acquisition
How American Greetings Aligned with Digital to Sell Greeting Cards
Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.
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Acquisition
Hyundai CMO Dean Evans on its All-American NFL Sponsorship
Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.
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Acquisition
Pre-Super Bowl Marketing is an All-out Blitz
Upwards of 25% of the cost of a Super Bowl spot can be tagged to Super Bowl marketing both pre- and post- Big Game Sunday.
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Acquisition
Marketing Strategies to Increase Customer Loyalty
Marketers and retailers should integrate three core marketing strategies to increase customer loyalty. Integrating these approaches will show measurable increases in rewards program enrollment.