Events
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Engagement
NASCAR Drives Relationships for B2B Sponsors
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.
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Acquisition
A Ride with Indian Motorcycle’s Marketing Strategy
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
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Acquisition
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
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Acquisition
Top 10 Most Widely Read B2C Articles from March
Need to catch up on what’s doin”? Here’s our reader’s top picks for March.
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Acquisition
Stepping up to the Plate, Pepsi and Aquafina Activate MLB Sponsorships
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.
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Acquisition
It’s Gonna Be a “Damn Good Time” Mountain Dew Says
The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.
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Acquisition
As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes
Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.
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Acquisition
Continental Tire MLS Sponsorship Reward is Loyalty and Purchases
Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.
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Acquisition
Jameson Opens $13 Million Consumer Experience
Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.
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Events
VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin
Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.