Events
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Engagement
Russell Athletic Sports Mobile Tour
Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company’s history and view its new products.
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Engagement
Massive Mini Convoy Journeys Cross-Country
More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.
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Engagement
Starbucks Cools off Customers with Free Beverages
It’s hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.
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Engagement
Sara Lee Breaks ‘Joy’ Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”
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Acquisition
Summer Push Puts New Elizabeth Arden Fragrance in Teens’ Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.
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Engagement
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million…ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will…
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Engagement
Domino’s Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino’s Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.
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Engagement
Sam Adams Lets Consumers Pick Next Craft Beer
Sam Adams is going to its customers to find the next beer to add to its Brewmaster’s Collection next year.
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Engagement
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.