Events
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Engagement
Dr Pepper’s Prescription for the Energy-Starved: Venom
The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand.
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Engagement
Scrubbing Bubbles Pushes Products in Canada via Tour
SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action.
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Engagement
Marketing Arm Wins AOR for GameStop
GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.
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Engagement
Alltel, State Farm, Sonic in Triple Play for TBS Integrations
Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series.
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Engagement
Live from Licensing Show: Pink Panther Linked to Komen for the Cure
MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure.
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Engagement
Live from Licensing Show: Warner Bros. and Safeway Launch Food Line
Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages
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Acquisition
Pepsi Aims Celeb Dads Booklet at African-Americans
Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.
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Acquisition
7-Eleven, Kmart, Burger King, Push ‘Hulk’
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.
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Engagement
Dos Equis Puts Cold to Work with Cooler Promotion
Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth.
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Engagement
7-Eleven Kicks off Summer of Slurpee Campaign
7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds.