Events
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Engagement
Truth.com Offers Smoke-free Music Downloads, CDs
The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs.
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Acquisition
Kmart Brings ‘Dark Knight’ to Stores
Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”
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Engagement
Blockbuster Names Brinker’s Johnson as Marketing Chief
Movie rental chain Blockbuster has named Rebeca Johnson as chief marketing officer.
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Acquisition
Kohl’s, JCPenney Targets Teens with Back-to-School Campaigns
Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience.
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Acquisition
Office Depot Tour Promotes Home Office Products
Office Depot is traveling the country in a recreational vehicle to promote its home office products.
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Engagement
BJ’s Restaurants Names New CMO
BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position.
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Engagement
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/art
Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”
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Engagement
Safeway Names New CMO
Safeway has named Diane M. Dietz as the company’s new executive vice president and chief marketing officer. The appointment takes effect later this month, the company said.
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Acquisition
Evinrude Observes Centenary with Moving Museum
Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.
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Engagement
A Helping Hand
For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization