Events
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Engagement
Alcone Marketing Group Pushes California Lottery with Tour
Alcone Marketing Group is spreading the word about a new lottery scratch ticket and California game show with a mall tour and live event.
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Engagement
Nielsen Suspends PRISM In-Store Data Development
The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers.
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Acquisition
Schwan’s Offers Toyota Prius in Online Game
Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.
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Engagement
Baracklyn Cyclones Sell Out Political Parody Game
The spirit of Brooklyn baseball is alive and well, with fans eager to support their local ball club—and especially eager for a shot at cheap seats and free Barack Obama bobbleheads.
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Engagement
NHL Hits $10 Million in All-Star Activations
The National Hockey League has unveiled sponsorship activations around its All-Star Weekend in Montreal later this month, to the tune of $10 million – doubling sponsor spending on last year’s All-Star events.
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Engagement
MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
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Acquisition
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
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Engagement
Coca-Cola Sued Over Deceptive Claims for VitaminWater
The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages.
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Engagement
Tabasco Puts Samples on Thousands of Pizza Boxes
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias.
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Engagement
Ikea Builds Oval Office in Busy Washington Train Station
To celebrate the upcoming inauguration of President-elect Obama on Tuesday, Swedish-born home retailer Ikea has built its own version of the Oval Office in a busy Washington, DC