Engagement
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Acquisition
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target. -
Social
How to Build—or Destroy—B2B Brand Loyalty
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
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Acquisition
North Face Commits to Equal Representation of Women in Marketing with Global Campaign
The North Face is rolling out a massive first global initiative, Move Mountains, focused
on women to celebrate and share the stories of adventurous and courageous female explorers. -
Acquisition
Majority of Marketers Use Influencers: Survey
A new ANA survey uncovers the prolific use of influencer marketing
and the plans to increase spending on it. -
Acquisition
Aaron Judge and Pepsi at Bat with Lineup of New Campaigns
The campaign will run for a year under the “Pepsi Generations” banner and
kicks off with a TV spot featuring a storyline close to home: the Bronx. -
Acquisition
Move Over Millennials—Here Comes Gen Z
How four brands are marketing to the “It” Gen Z demographic.
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Acquisition
Coca-Cola is No Longer a Traditional Advertiser
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age,
fans of the brand are key to its content creation strategy. -
Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO. -
Acquisition
Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversity
A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members. -
Acquisition
Heineken “Lighter is Better” Spot Gets Panned
Heineken pulled a new TV spot this week after offending untold numbers of people.