Engagement
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Engagement
Reebok to Sponsor Latin Music Festivals
Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get
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Acquisition
MasterCard to Break Promo for First Movie Tie In
MasterCard International next month breaks a holiday sweeps centered on The Cat in the Hat, its first-ever film tie-in. The MasterCard Holiday Trip-a-Day
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Engagement
POP Radio Buys SmartSource Radio
In-store radio network POP Radio has acquired the SmartSource Radio network from News America Marketing. With the acquisition, POP Radio will broadcast
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Acquisition
Yoo-hoo Rides with Jesse James for Summer
Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics’ hot-rod talent to Yoo-hoo’s irreverent
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Engagement
Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’
It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,
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Direct Marketing | Print
Multimedia Strategy Helps Sure Fit
A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they
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Digital
GADGETS For GIRLS
The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and
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Direct Marketing | Print
The Real-Deal Catalog
Using real women as models and asking inbound callers to carol for trinkets are among the ways women’s sporting apparel cataloger Title 9 gets consumers
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Direct Marketing | Print
Privacy: The Federal-State Data War
By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.
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Direct Marketing | Print
Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun