Engagement
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Demand Gen
How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
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Acquisition
3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement
Want to prevent your one-time branding moments from becoming flashes in the pan?
Try on these three techniques that continuously put your product top of mind. -
Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Profiles & Campaigns
Automated Insights Help Keurig Refine Advertising
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
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Profiles & Campaigns
Visa Starts a Conversation with Millennial Women About Money
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
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Video Marketing
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
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Acquisition
Incredible Articles: Our B2C Marketing Top 10 for June
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
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Engagement
How Inattention Can Break B2B Brands
B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.
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Acquisition
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics. -
Acquisition
Kellogg Cuts Loose Promotions for Jurassic World
Kellogg has kicked off a slew of promotions tied to the wild
ride of the upcoming Jurassic World: Fallen Kingdom.