Engagement
-
Acquisition
4 Tips to Convert Customers to Brand Advocates
Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates. -
Acquisition
Kids in Tears as Build-a-Bear CEO Apologizes for Botched Promotion
The Pay Your Age promotion was so overrun with parents and children that most had to be
turned away due to safety concerns crushing the souls of untold numbers of kids. -
Acquisition
Casper Opens ‘The Dreamery’ in NYC just for Nappers
Following hack, chatbots and fake photos, Casper continues it disruptive
marketing strategy with a sleep pop-up. -
Acquisition
Nestlé and WWE Team for ‘Choose Water’ Sweepstakes
A sweepstakes was the main attraction supported by
videos featuring WWE superstars. -
Engagement
How to Motivate Summertime Daydreamers
The Forbes Communications Council has the
answers—13 of them in fact. -
Acquisition
How Retailers are Missing the Mark with Shoppers
A survey has helped identify the gaps between what shoppers
want and what the industry is delivering. -
Acquisition
Constellation Tees Up Partnership With PGA
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.
-
Demand Gen
Is Your B2B Brand Old Before Its Time?
Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.
-
Acquisition
Cracking the Code on Experiential: Actionable Data
Gleaning usable, actionable data and insights from experiences can crack the
code on consumer behavior and improve live experiences—every single time. -
Profiles & Campaigns
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.