Engagement
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Acquisition
Warner Home Video Stirs Up Some Magic with Harry Potter
Harry Potter fans may find themselves under the greatest spell of all: a face-to-face with author J.K. Rowling. Warner Home Video is out with an online sweeps to promote the Nov. 23 release of Harry Potter and the Prisoner of Azkaban on DVD and VHS. …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Williams-Sonoma Introduces Home As promised in Williams-Sonoma’s namesake book earlier this fall, the multi-title cataloger has launched its new Williams-Sonoma Home book, with sights set on filling the gap left by the closing of its Chambers title in …
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Engagement
McDonald’s Gears Up for Global Fundraiser
McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children’s Day …
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Acquisition
Fox’s 24 Goes to Third Screen, Malcom Syndication Gets Sweeps
Twentieth Century Fox TV will produce a version of its action drama 24 for cell phone users, according to a report in Variety. The original show, which begins its fourth season on-air Jan. 9, 2005, became well-recognized in marketing circles for its …
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Engagement
Chair Maker Extends Less Stress Tour
Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the …
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Acquisition
P&G Hosts Pajama Party
Procter & Gamble is running a pajama party sweeps for its Tide with a touch of Downy. The “Clean. Soft. Fresh. Moments.” online sweepstakes will award a $10,000 check for a luxury pajama party as grand prize. Fifty first-prize winners get gift baskets …
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Engagement
CD Samplers Track Consumer Activity
Kraft Canada, Wells Fargo and Bath & Body Works are among the marketers using CD-sampler premiums to prompt and then track consumer activity online. CDs distributed on-pack or at retail carry music aimed at consumers 30 and older; multimedia overlays …
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Engagement
Office Depot Dangles Trump-Style Getaway
Donald Trump is everywhere and now his famous New York hotel is being trumpeted in an Office Depot sweepstakes promotion targeting the office products and services company’s small business customers. The promotion kicked off last weekend and runs …
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Engagement
The Kmart Rewards Credit Card Makes its Debut
Kmart has launched a branded loyalty credit card. The card offers $10 off the first card purchase of $50 or more and a $10 reward for every $250 in account purchases after that. Kmart hopes the offering of the reward card will help “retain and better …
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Engagement
Marriott Sweetens the Gift Card Buying Pot
Marriott International is offering customers who purchase a gift card or gift certificate during a limited time frame the opportunity to buy Nestle European chocolates for a bargain. Between Nov. 12 and Valentine’s Day 2005, gift card buyers can …