Engagement
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Engagement
W Hotels Partners With Chrysler
W Hotels Worldwide and Chrysler are partnering to offer the ultimate travel experience to W guests. The new Car Concierge will offer VIP shuttle service and test-drives in Chrysler 300s and Chrysler Crossfires at select W Hotels in New York, Chicago, …
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Engagement
Jack in the Box Bows Stored-Value Card
Jack in the Box restaurants is debuting its first stored-value card. The Jack Cash card is reloadable and available in amounts from $5 to $100 and can be purchased at any Jack in the Box restaurant or online at Jackinthebox.com. “We’re always looking …
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Engagement
Cupmaker Whirley Buys DrinkWorks
Drinkware maker Whirley Industries has acquired competitor DrinkWorks, forming the largest supplier of custom-branded stainless, plastic and souvenir drinkware. Whirley’s sales staff gets DrinkWorks’ designs (like Elmo, sold at Sesame Place theme park) …
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Engagement
Simon Taps Visa, American, Cotton for Holiday Promo
Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group’s annual holiday fundraiser. Simon hosted a “Simon Evening of Giving” events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included …
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Engagement
Fuse Vets Offer Youth Premiums
Three veterans from youth marketing agency Fuse LLC have formed a premiums shop focusing on youth brands. Fuse veterans offer youth premiums Monitor Premiums, Truckee, CA, opened Nov. 1 under the leadership of partners Brett Smith, Bill Carter and …
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Engagement
P&I Postscripts
BEST BUY: is giving is loyal customers Sweet Tracks, an exclusive CD featuring never-before-released songs from Elton John, Melissa Etheridge, Chris Isaak, Train, David Koz, Phantom Planet, Pete Yorn, Maroon 5 and Kenny Loggins. The CD is available free …
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Engagement
Employee Attitudes Have Big Impact on Bottom Line: Study
A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …
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Acquisition
Verizon Wireless Builds 411 Use with Sweeps
Verizon Wireless’ “Get Up and Go” sweepstakes tags subscribers who use its 411 Connect service before Nov. 30. Callers of the local listing service (non-subscribers may also enter) can enter at 411GetUpandGo.com or via mail to win one of four grand …
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …
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Engagement
Origins Serves Cocoa Therapy
Retailer Origins is launching a chocolate-laced line of personal-care products with special displays and sampling in its stores. The five-item Cocoa Therapy Collection puts cocoa in massage cream, soap and moisturizer (complemented by “sensory therapy” …